Thursday, January 7, 2010

Simple Sales principle

There are 2 acronyms which all sales people use (we also use this to sell ourselves maybe unknowingly)

KISS – Keep it simple stupid
Instead of blabbering, always speak in terms short, crisp sentences which deliver big results

AIDA
1. A = Attention = Make someone aware that they have a problem.
2. I = Interest = Tell them that you have the solution.
3. D = Desire = Describe what it will do for them in sufficient detail that they start to think they should buy it. This involves a list of all the features and benefits with an emphasis on What It Can Do For Them.
4. A = Action = Ask them to place an order.